Howdy!

I'm Abigail,

graphic designer
based in SE WI

01.

About Me

Having problems really isn’t all that bad. As Grant Cardone says in his book If You’re Not First, You’re Last, “most opportunities are disguised as problems." This idea fuels my approach to design. We were taught to design solutions, not just for fun; however, the process is certainly satisfying.

I believe good design isn’t just pretty — it tells a story, connects with people, and makes things work better. I’m a firm believer in bold colors, thoughtful details, and a little bit of fun in every project.

02.

Favorited Projects

Spark Plug

App Design

Estuary

Fashion Labeling

MIAD Admissions

Social Media Design

Maple Staple

Package Design

City Tours MKE

Advertising Design

03.

My Creative Expertise

Blending strategy with creativity to craft visuals that are bold, cohesive, and built to connect. Each project is shaped with intention, tailored to tell a story that feels both fresh and true to the brand.

1. Art director

Bringing big-picture thinking and visual storytelling together to shape creative campaigns, photoshoots, and brand narratives that leave a lasting impression.

2. Visual Identity

Designing logos, color palettes, and design systems that reflect a brand’s personality and make it instantly recognizable across every touchpoint.

3. Brand Experience

Creating cohesive, immersive brand journeys — from digital interfaces to real-world interactions — that connect emotionally and consistently with your audience.

4. Motion Design

Adding movement and life to ideas through animations, video graphics, and transitions that engage, inform, and delight viewers.

Working together was a dream — the creativity, attention to detail, and ability to bring our vision to life was beyond impressive. The final design elevated our brand in ways we couldn’t have imagined.
Johnnie Ledner
CEO at Litfox

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

atessmerdesign@gmail.com